Pepe Jeans is much more than just a jeans label. With its colourful and fresh streetwear collections, Pepe Jeans stands for a whole generation of denim and fashion lovers who like to personalise their style free from trends. Casual cuts and down-to-earth materials make the fashion of the London label particularly wearable.
Pepe Jeans is one of the most successful and well-known jeans labels in the world - and has been for over 30 years. It was already founded in London in 1973 by the brothers Nitin, Arun and Milan Shah. In search of the perfect fitting jeans they decided to simply design and produce them themselves. The Nigerian brothers sold their designs every weekend at the popular Portobello Market in West London, where they attracted more and more attention with a good fit and great washes. The jeans quickly developed into an absolute hotseller, until Pepe Jeans finally became the most successful jeans brand in the UK in 1980.
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